Recently, the regional international brand building planning report of zhuji datang sock region was successfully passed by the provincial expert group. For "socks" datang, it will be a new starting point and a new height, local also intends to through three years of efforts, to forge a nationally known the datang hosiery industry cluster regional brands and international brands.
The amount of gold in regional brands
"A lot of countries in Europe and the United States may not know about the 'shant,' but it's all about the great don. To create regional international brands, to suffer from no brand, no brand of small and medium-sized enterprises, can sit at datang hosiery brand effect, not only saves the cost, and can quickly improve their knowledge." In a series of measures to create regional international brands for the company, luo jianda, chairman of zhejiang shaarte company, agrees.
"A lot of countries in Europe and the United States may not know about the 'shant,' but it's all about the great don. To create regional international brands, to suffer from no brand, no brand of small and medium-sized enterprises, can sit at datang hosiery brand effect, not only saves the cost, and can quickly improve their knowledge." In a series of measures to create regional international brands for the company, luo jianda, chairman of zhejiang shaarte company, agrees.
From four years ago, zhejiang knitting co., LTD., the first step people apply for to use "datang hosiery area in zhejiang province famous brand" by now, zhuji city has more than 1300 hosiery production companies use the mark on the product label. For the production of socks accounted for more than 70% of the country's total, a third of the world "socks" datang, means of regional brand advantage, with the continuous upgrading of industry development and brand promotion of increasingly obvious.
The value of the regional brand
In 2007, the whole brand of "datang sock" won the first name of zhejiang regional brand. In 2011, datang sock industry was listed as the first industrial cluster regional international brand pilot in zhejiang province, which also became an important milestone in the rapid development of the garter industry.
At present, the company has formed the overall regional brand and the enterprise single body brand mutual reflect, the common promotion good creation card, the brand new pattern. Last year, zhejiang shenbai li sock co., ltd. achieved sales volume of 280 million yuan, up 15 percent year on year. This year's order has received 150 million yuan, the production task is in May. Floor ordinary company general manager said, "hundred hosiery can against the wind float in the sky, cannot leave the shelter of datang hosiery regional brand this big tree, the company by the national quality supervision, inspection and quarantine as advanced quality of service enterprises," "hundred" brand was named the first knitting class global quality award for enterprise in the asia-pacific region.
It is estimated that the brand is worth more than 30 billion yuan. Now, there are more and more enterprises in zhuji for the brand. Not only the domestic and foreign enterprises have regard datang as the most important sales base and information center, many international needle industry well-known brands have also set up sales agents in datang. Machinery with Robert hymns, Japan and Italy field precision machine, South Korea and other agencies, brother hosiery machine socks famous purchaser walmart u.s., Britain Martha, Germany TCM, such as the Japanese invited to help.
Regional brands also need to be maintained
"Simply can't make the production expansion of international socks, to make the datang hosiery really move towards the world, in addition to the enterprises to actively create brand value, still must through the government guidance, aggregate the industry strength, by creating a regional international brands, enhance the value of datang socks industry chain." Zhuji city pledges inspect bureau deputy director zhang guohua said, foster datang hosiery this area international brands, is to make many enterprises, while expanding its influence in the international market, let the world know "datang socks" to recognize "datang good socks," until "buy socks will buy datang socks".
"In three years, we will register 30 international trademarks and cultivate 2 ~ 3 internationally renowned brands. We will cultivate 10 hosiers with annual sales of over 1 billion yuan, and sell 10 billion yuan online." This is the blueprint for the development of international brand development in this area.
Of course, the creation and development of a brand, apart from continuous promotion, is also crucial to brand maintenance. "For companies with poor product quality, the brand is strictly prohibited. For enterprises that do not use the management method, they will be punished and will not tolerate accommodation. Only in this way can the brand be properly used and protected." Yang yungui, secretary general of zhuji, said.